Hotel Lalbagh Gardenia
Industry - Hospitality
Scope of Work - Market positioning strategy, branding and way-finding
Location - Bangalore, Karnataka, India
Project Overview
This rebranding project was undertaken for a budget hotel located in Bangalore, with the aim of revitalising the brand’s market positioning, enhancing its appeal, and aligning it with the evolving needs of budget-conscious travellers. We designed exterior and interior signages for the hotel primarily. The objective was to update the hotel's brand identity, differentiate it in a competitive market, and communicate its unique value proposition, all while maintaining affordability without compromising quality.