Our System
Who we are
Madhuri Kaushik
Design Strategist, Founder
Madhuri is an architect and design strategist with over a decade of experience in the creative field ranging from work in architecture, branding, strategy, design thinking, and design research. Her varied academic experience in India and UK showcases a unique perspective on design - digital, spatial and print. She is passionate about using design as a tool for social change and positive impact.
Aditi Bapat
Graphic Designer
With a blend of strategic thinking and creative flair, Aditi has helped brands find their unique voice through thoughtful design; from refreshing company websites to crafting identity frameworks that powered 200+ engaging social media narratives. You'll find her navigating between digital art boards and a trusty sketchbook, believing that the best designs often start with a pencil sketch and a cup of masala chai.