Villa Bella
Industry - Hospitality
Scope of Work - Market positioning strategy, branding, custom illustrations, marketing, and website design (UI).
Location - Ooty, Tamil Nadu, India
Project Overview
This re-branding project was designed for a hospitality venture based in Ooty. The goal was to create a compelling market positioning strategy, establish a strong brand and visual identity, and design a user-centric website (UI) that would appeal to the target audience while reflecting the unique character of the region. The project aimed to elevate the hospitality experience by combining the region's natural beauty with modern, luxurious offerings for guests. The cohesive brand identity, alongside an engaging and functional website, will drive awareness, enhance the customer journey, and ultimately attract both domestic and international visitors looking for an exceptional and memorable stay.